Privately printed postcards required two cents of postage and used U. The next era is the Private Mailing Card Era (1898-1901).
As of May 19, 1898 private vendors were allowed to print and sell postcards.
These cards bear the words, “Private Mailing Card” and the government notice “Authorized by Act of Congress May 19, 1898.” Postcards still have undivided backs reserved for the address of the recipient; any sentiment or message was limited to the front of the card.
Some postcards from this period have a blank white area on the front of the card below the image for a written message.
Some cards bear an image on only a portion of the card with most of the front left for a message.
Still others have no place for a message, which is why many cards from this era have a message written on the image itself.
Although all postcards prior to this time have undivided backs, this is the first time the use of the words “Post Card” was permitted.
Very late in 1901, on December 24, 1901 to be precise, the government also allowed private printers to use a logo; the back of the card was still reserved for the address of the recipient.
For example, Art Nouveau period postcards were produced during the Pioneer Era.They often bear the words “Souvenir Card” or “Mailing Card.” Plus, there is no “Act of Congress” acknowledgement.Government-printed postcards during this time required one-cent postage and have pre-printed stamps of Grant or Jefferson. Many Pioneer Era postcards have multiple views on the front of the card along with the words “Greetings From” or “Souvenir of.” The back of the card was meant for the address only; any message had to be written on the front of the card.Yet, the Columbian Exposition was the first venue that introduced postcards to the masses.Cards from the Pioneer Era are scarce and easily identifiable by the presence of certain indicators.